About Alluring Amethyst

See Our Favorite Material in Amethyst Necklaces & More

One of the most beloved gemstones in jewelry making, Genuine Amethyst Quartz is a purple stone found in both our Fashion and Fine jewelry collections. This classic material is one of our favorites to work with because of its ability to make any piece a little more luxurious—like Amethyst necklaces, earrings, and more!

Things to Know About Our Amethyst

Related to stones Rose Quartz and Citrine, Amethyst is also a member of the Quartz family. Because of its semi-translucent appearance, this lavender stone shines beautifully against any skin tone. To keep your Amethyst jewelry sparkling like new, use your Kendra Scott jewelry pouch to store and polish.

Fashion Jewelry

You can find Amethyst in some of our best-selling icons and fashion jewelry styles like the Elisa Amethyst necklace or the Ellie Amethyst earrings. These wear-anywhere accessories provide timeless style with a touch of subtle violet color. Whether your first or your hundredth Kendra Scott piece, it’s always a good idea to add Amethyst to your jewelry box. Love a dash of sparkle? Our Amethyst Drusy stone is created through a custom plating process that coats the stone’s surface in this light purple color.

Fine Jewelry

Elevated in dainty silhouettes and 14k Gold, we love Amethyst in the Aryn Amethyst necklace or Benson adjustable bracelet. Made to be worn for a lifetime, these artful gems are the perfect everyday layering pieces. Our dark purple Amethyst stone glows when set in Yellow Gold and accented by dainty pavé Diamonds.

Home Décor

Because we love this royal stone so much, we even created an Amethyst candle. Crafted with a soothing blend of blackberry and lilac blossom with a background of sandalwood, this candle truly embodies this soothing stone.

Our February Inspired Birthstone

Do you or a loved one have a February birthday? Amethyst is the Kendra Scott February-inspired birthstone and the perfect gift for a gal with a birthday during this month. Want to create a customized piece of Amethyst jewelry for her? Head over to the Color Bar™ to design unique Amethyst earrings, necklaces, and rings in numerous styles.

Style Tips

For a Pop of Purple

Whether you have a birthday in February or simply love this cool colored gem, the Ellie Amethyst earrings match anything and everything. Wear them with your favorite blouse or comfiest sweater.

Luxurious in Lavender

Featuring Diamonds and an adjustable neckline, the Aryn Amethyst necklace is an artful statement made to be worn for a lifetime. With a semiprecious dark purple Amethyst stone, this necklace offers a subtle hint of color and sparkle to any outfit.

The Perfect Gift

Design Amethyst jewelry for a best friend or loved one at the Color Bar™. Browse some of our favorite silhouettes, and curate custom Amethyst earrings, necklaces, bracelets, and rings that no one else has.