Yellow Rose by Kendra Scott Apparel: Fit for the Modern Cowgirl

Shop the Western apparel essentials with our exclusive collaboration.

Explore the Wrangler® x Yellow Rose by Kendra Scott Collaboration

Western fashion in 2026 has moved past novelty and into something permanent — a lifestyle wardrobe built on quality materials, flattering fits, and the kind of refined design that works as hard on a Tuesday as it does at Stagecoach. The Yellow Rose apparel collection captures this "Luxe Cowboy Core" shift with high-rise straight-leg jeans, tailored western blazers, embroidered denim shirts with authentic pearl snap buttons, flowing bohemian-influenced dresses in eyelet lace and soft chiffon, and structured denim toppers that balance romantic and rugged. Whether you're building a Coastal Cowgirl outfit for a country concert, a rodeo-ready look with embroidered boots, or a polished Western ensemble for a bridal shower — every piece is designed to feel elevated, not costume.

What makes Yellow Rose different from every other western wear brand is that we're also a jewelry brand. Pair a denim western shirt with gold sculptural earrings and a turquoise pendant necklace, stack western cuff bracelets and horseshoe rings alongside your favorite jeans and boots, or add a piece from the Wrangler x Yellow Rose collection for heritage denim elevated with jewelry-inspired hardware. From ranch to city, brunch to Broadway — this is modern western wear for women who want one brand that does it all.

Our Story

Born from life on the Yellow Rose Ranch, Yellow Rose by Kendra Scott reimagines the spirit of the American West through modern, enduring design. Rooted in authentic heritage and refined for contemporary life, the brand translates Western values—conviction, craftsmanship, and connection—into jewelry, apparel, boots, and accessories designed to last. Founded by designer and entrepreneur Kendra Scott in 2023, Yellow Rose by Kendra Scott serves as both a tribute to Texas and a broader expression of Western independence and strength. Each collection draws on the enduring codes of the West while inviting a new generation to interpret them in their own way. Through every piece and every experience, the brand celebrates a way of living defined by confidence, community, and intention. Yellow Rose by Kendra Scott is also proud to partner with Nest’s Women of the West Fund through the Kendra Scott Foundation, supporting the next generation of American artisans, makers, and entrepreneurs.