Our Story

Born from life on the Yellow Rose Ranch, Yellow Rose by Kendra Scott reimagines the spirit of the American West through modern, enduring design. Rooted in authentic heritage and refined for contemporary life, the brand translates Western values—conviction, craftsmanship, and connection—into jewelry, apparel, boots, and accessories designed to last. Founded by designer and entrepreneur Kendra Scott in 2023, Yellow Rose by Kendra Scott serves as both a tribute to Texas and a broader expression of Western independence and strength. Each collection draws on the enduring codes of the West while inviting a new generation to interpret them in their own way. Through every piece and every experience, the brand celebrates a way of living defined by confidence, community, and intention. Yellow Rose by Kendra Scott is also proud to partner with Nest’s Women of the West Fund through the Kendra Scott Foundation, supporting the next generation of American artisans, makers, and entrepreneurs.