Our Story

Founded by designer and entrepreneur Kendra Scott in 2023, Yellow Rose by Kendra Scott serves as a love letter to Texas and the larger American West. With heritage designs and contemporary materials, these collections seek to put the modern cowgirl front and center, right where she belongs and continues the promise made at Kendra’s eponymous company to give back as we grow. Yellow Rose by Kendra Scott is proud to partner with Nest’s Women of the West fund through the Kendra Scott Foundation to provide mentorship, coaching, funding, and peer support for the next generation of U.S. artisans, makers and entrepreneurs in the American West.